PRNewser Holiday Gift Guide: "Thank You for Smoking" and a Vodka Negroni
After you take the PR software for a spin in exchange for a $50 Barnes & Noble gift card, head out and by a copy of the book “Thank You for Smoking” (list price $13.95) by exiled conservative Christopher Buckley. The movie is decent but the detail on PR, lobbying, pitching, spinning, carousing and copious cocktails in Buckley’s books are worth the extra time.
Buckley’s Nick Naylor of the Academy of Tobacco Studies is the embodiment of Truthiness–he uses false logic, perfect timing, fabricated facts, and physical presence to at least make you consider his argument if only for a moment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in