President Obama Stuck in the 80s, Causing Serious PR Issues for BlackBerry

breakfast club

Coming to a White House near you.

By now, if you have any inkling of interest in politics, you have discovered the one thing that sets President Obama apart from all other gentlemen of his ilk — his serious embrace of the greatest decade in the history of ever. Of course, I’m referring to the 1980s.

This school of thought first became popular during the final presidential debate of 2012 — Obama V. Romney: This boring crap is getting personal! The famous quip was over foreign policy and Romney hearkening back to a better day of the Cold War. To wit, Obama replied, “The 1980s are calling and they want their foreign policy back.”

Well, thanks to his choice in outdated fashion and technology, the president may be causing bad PR too.

To maintain good PR in the White House, you need a mix of proper policy, a Senate and Congress that needs to be completely overhauled, a fair share of goodwill, a nice public representation. So, some question policy, we all hate the oafs on Capitol Hill, this guy is nice at spreading the love, but his image has taken a few hits.

obama mom jeansThe most infamous hit is, of course, the mom jeans.

President Obama can rock a suit with a skosh of swagger, but get him to throw out the first pitch at a baseball game, and it is memes galore. His choice in riding high couture has plagued his cool factor. In fact, it’s 2014, and political scholar Ryan Seacrest decided that would be a select question during a recent interview with the most powerful man in the free world.

“I’ve been unfairly maligned about my jeans. The truth is, generally I look very sharp in jeans. There was one episode like four years ago in which I was wearing some loose jeans, mainly because I was out on the pitcher’s mound and I didn’t want to feel confined while I was pitching, and I think I’ve paid my penance for that. I got whacked pretty good. Since that time, my jeans fit very well.”

While he would like that to be in the rear-view mirror, now we have this fashionable choice hanging over his head like a pair of leg warmers and Keds. According to, the president just can’t quit his BlackBerry — his really old and dilapidated Blackberry.

The White House Communications Agency (WHCA) is a subsect of the U.S. Department of Defense. All this agency does is reviews the efficiency of the presidential communications systems. So, they know their stuff and these guys are begging the president to ditch that Crackberry, wake up and smell the 21st century with a new smartphone.

president_barack_obama-blackberry-leather_caseThe WHCA is not a source of support for the 1999 “smart”-phone. In fact, they are trying to force all people employed at the White House to ditch them — this means Captain Couture, President Obama. However, according to Press Secretary Jay Carney, Obama seems to suffer a “separation anxiety” with his BlackBerry.

The guy can’t even part with his flashy leather carrying case.

Needless to say, this story isn’t going to help the company with its strenuous attempts at rebranding and putting all its eggs in the BlackBerry Z10 basket. Most of the time, when people see a BlackBerry on anyone else’s desk, the first question that comes up in conversation is “Um, so, you can’t afford an iPhone or an Android?” It’s like they email on Lotus Notes. Perhaps, through their trusty Windows 98 and tube monitor.

“These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges,” it said in a letter to BBC News. “We are making the difficult changes necessary to strengthen BlackBerry.”

Well, at least, they have one fan of their product, because you know what they say, “Once you go blackberry, you never….” Ah, never mind. I may have messed that up.