President Obama Joins Tumblr

The introductory post invites people to post comments, send photos of campaign t-shirts and other mentions like jokes or whatever.

President Barack Obama has launched several social media platforms to get his messages out to the voters. The president has used Twitter, Facebook and YouTube and now the presidential committee for President Obama joined Tumblr as of Monday for the 2012 campaign, which was first mentioned in the New York Times.

So far visitors have seen five posts at barackobama.tumblr.com. The posts have been uneventful with an introductory post as the first one. Another is a picture of a staffer surrounded by cell phones, and the last post is a picture of the First Lady stopping by campaign HQ to get campaigners all fired up.

The introductory post invites people to post comments, send photos of campaign t-shirts and other mentions like jokes or whatever. “We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to make it better.”

During Obama’s 2008 campaign, some feel his efforts to use social media paid off and won him the election. Now, he is tweeting on Twitter with 10.7 million followers — the fourth-most popular person on the platform. His has 23.7 million Likes on Facebook as of August. The 2012 campaign created a Foursquare profile for the White House. The profile offers information about Obama’s progress as he works toward reelection next year. You can also see him on YouTube with 211,040 subscribers.

Obama becoming involved with Tumblr makes a whole lot of sense considering how important social media is becoming in the 2012 election.