Portal From Facebook Salutes Moms With Mother’s Day Campaign

A new television spot debuted Monday on U.S. TV and digital channels

The Portal, Mini Portal and Portal TV Portal From Facebook
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother’s Day approaches.

Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships with a wide range of mothers sharing their stories from both the front lines of the battle against Covid-19 and their homes.

The TV spot, “Thank You,” began appearing on television and digital media channels in the U.S. Monday, and it will run over the next few weeks.

The marketing team for Portal From Facebook created the spot, which highlights moms and mother figures using the devices to stay connected and participate in activities such as yoga, cooking dinner, game night and homeschooling during the era of social distancing.

Portal From Facebook

Moms on the front lines sharing their stories via Instagram include Audrey Sue Cruz (MD, internal medicine), Kiarra King (MD OB/Gyn), Joyce Park (MD Dermatology) and Aaliya Yaqub (MD Dermatology).

And mom groups on Facebook participating in the campaign include: Air Force Moms BMT, Breastfeeding Support Group for Black Moms, Brooklyn Moms, Milky Mommas, MOMally Parenting and The Mommy Grind.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.