Pitch Analysis: Saying A Lot But Not Saying Anything

This was sent to us by a blogger who stated, “These press releases really kill me.” We’ve removed the agency and client names (Yes, we’re kind here at PRNewser.)

(City)-based creative agency (name) is helping (brand) tap into the trend of new traditions for the holiday season with a “Re-gift Rap Battle” campaign to introduce the limited-time offer (product.) Seeking to build “brand love” aligned with the emotionally charged and context-rich holiday season, (agency) has developed a six-market non-traditional sampling event, combined with a national radio campaign, based on the theme of Re-gifting – a fresh take on recycled gift giving.