Pinterest Outlines Steps to Promote Diversity and Racial Justice

Ads will not be served with results when Pinners search for Black Lives Matter

Pinterest will donate $750,000 in paid media to organizations that support racial justice Pinterest
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Pinterest shared steps it is taking on its platform, within its company and elsewhere to promote diversity and help combat racism.

CEO Ben Silbermann penned a blog post detailing a companywide open conversation that took place Tuesday.

On-platform, Pinterest is elevating content related to racial justice, including resources for how parents can discuss the subject with their children, organizations that users can support and educational information about systemic racism in America.

Silbermann said Pinterest is striving to ensure that content on its platform represents people from diverse backgrounds, and it is investing more resources on that front.

In addition, ads will not be served on results when Pinners search for Black Lives Matter, enabling them to focus on the message and the movement.

Within the company, Silbermann said Pinterest will continue to focus on improving diversity, with a special focus on senior leaders.

Pinterest is also offering more allyship resources, manager training and ongoing companywide conversations about race.

Finally, outside of Pinterest, the company will donate 25,000 shares of stock (currently valued at roughly $500,000) to organizations committed to racial justice and promoting tolerance, with more details to be shared in the coming days.

Pinterest is also investing $250,000 to help rebuild local businesses that were damaged in the demonstrations taking place across the country, spurred by the death of George Floyd in Minneapolis May 25 following the use of excessive force by the police during an arrest.

And the company will donate $750,000 in paid media to organizations that support racial justice.

Silbermann concluded, “This is not just a moment in time. It will require a sustained effort for the lifetime of our company. With everything we do, we will make it clear that our Black employees matter, Black Pinners and creators matter and Black Lives Matter.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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