Pinterest Thursday revealed a new specialty within its Pinterest Marketing Partners program: Creative.
Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest Marketing Partners umbrella.
Michael Akkerman, head of Pinterest Marketing Partners, said, “Creating good Pins really requires a special touch, and that’s what these partners do,” adding that the companies build solutions that combine creative development with data insights on Pinterest’s application-programming interface and give brands access to their creative development tools, as well as “thousands and thousands” of designers, editors, copywriters, photographers, videographers and creators.
Akkerman pointed out that 90 percent of weekly Pinners tap Pinterest for purchase decisions and 78 percent say they find content from brands useful, adding of the new Creative partners, “They know which creative resonates best and how to connect authentically to the consumer. Creative is one of the last bastions left for true optimization for brands to really make sure their messages resonate.”