Pinterest Doubles Its Male User Base

Pinterest has doubled its male user base in the past year thanks to marketing efforts and international expansion.



Pinterest, the social network that skews heavily female, has doubled its male user base in the past year, reports GigaOm. Earlier this year, the social image-sharing platform hired former Unilever VP David Rubin to help the the service market itself to men.

About one-third of new Pinterest signups are men, in part thanks to the company’s international expansion. A company spokesperson told GigaOm that the platform’s demographics are closer to a 50/50 split in emerging markets. The site has introduced gender targeting for pins and also partnered with companies like Home Depot to help appeal to men.

With a valuation of $5 billion and comparisons to Google, the company is working to show it has mass appeal. Pinterest has been courting marketers and publishers with its latest products — two potent forces for social networks.