Pinterest Adds Salaam Coleman Smith to Board of Directors

Her robust media background includes ABC Family/Freeform, E!/Style and Nickelodeon/Nick at Nite

Salaam Coleman Smith Pinterest

Pinterest continued to follow through on CEO Ben Silbermann’s pledge to diversity its board of directors with Tuesday’s addition of Salaam Coleman Smith.

Smith currently serves as an advisor to private and nonprofit companies.

She brings a powerful media and entertainment background, spending three years as executive vice president of programming and strategy for ABC Family’s Freeform channel, which followed similar senior roles at NBCUniversal’s E! and Style and Viacom/MTV Networks’ Nickelodeon and Nick at Nite.

Smith has been a board member for nonprofit organizations including Dress for Success and Women in Cable Telecommunications. Her appointment is effective Oct. 31.

Skywalker Holdings president Andrea Wishom was added to Pinterest’s board of directors in August, and last month, Marie Claire editor in chief Aya Kanai joined the company in the newly created role of head of content and editorial partnerships.

Silbermann said in a statement, “We’re beyond excited to welcome Salaam to our board. With decades of experience at three Fortune 500 media companies, Salaam brings a unique perspective that will help us lift up creators so that they can share their passions, find new audiences and inspire people all over the world. By bringing more world-class expertise to the team with our recent hires and board appointees, we’re investing to make Pinterest the home for the most inspiring and actionable content.”

Smith added, “I’m thrilled to join the Pinterest board at a time of such transformation and growth, especially as an avid Pinner myself. Building on my extensive experience in the media industry, I look forward to amplifying the creative expression of Pinners around the world, contributing to Pinterest’s long-term content vision and helping the business continue its growth trajectory under Ben’s leadership. I’ve benefited from strong mentors and workplace cultures and recognize how important it is for all employees to feel championed and heard. Through my work on the board, I look forward to helping shape how Pinterest cultivates and supports its incredible talent.” David Cohen is editor of Adweek's Social Pro Daily.