People Brings Celebrity Touch to foursquare
People and foursquare want fans to be able to check out places where celebrities are checking in. The magazine and the location-based application teamed up on an initiative allowing foursquare users who follow People to receive insider tips from the magazine’s editors on New York and Los Angeles celebrity hotspots and what to do there, as well as exclusive People badges.
People will also add contextual links to foursquare on its Web site and mobile site, and its tips on restaurants, bars, clubs, and boutiques in the two cities will follow the pattern of this example: “@Minetta Tavern: If you manage to get a seat, don’t miss the $26 Black Label Burger (and equally loved bone marrow appetizer).
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