PEJ State of the News Media 2010: Differences in Data Between Nielsen, Hitwise

PEJStateOfNewsMediaLogo.jpgThe Pew Research Center’s Project for Excellence in Journalism released its comprehensive The State of the News Media 2010 report Monday morning, and contained within was an interesting look at how different the top 20 news Websites were as listed by Nielsen and Hitwise.

PEJ wrote:

If one compares data from Hitwise, another online metrics firm, with that of Nielsen, there are some differences based on methodology. Hitwise tracks at the Internet-service-provider level, whereas Nielsen creates panels of users like Nielsen families. Some of the differences in their lists come from Nielsen grouping sites together more than Hitwise. There are some definitional differences of what is a news site. But if one looks at their lists of top sites, the first 20, there are few differences.


Nielsen’s top 20 news Websites:
1: Yahoo! News
2: msnbc.com
3: AOL News
4: CNN.com
5: NYTimes.com
6: Google News
7: FOXNews.com
8: ABCNews.com
9: washingtonpost.com
10: USAToday.com
11: The Huffington Post
12: Los Angeles Times
13: New York Daily News
14: CBS Local Stations Group
15: Examiner.com
16: NBC Local Media
17: time.com
18: Fox owned-and-operated TV stations
19: CBSNews.com
20: BBC News

Hitwise’s top 20 news Websites:
1: Yahoo! News
2: CNN.com
3: msnbc.com
4: Google News
5: FOXNews.com
6: Drudge Report
7: NYTimes.com
8: USAToday.com
9: people.com
10: AOL News
11: Yahoo! Local
12: The Huffington Post
13: washingtonpost.com
14: BBC News
15: EzineArticles
16: TVGuide.com
17: Topix
18: time.com
19: Bloomberg.com
20: Reuters.com