PEJ State of the News Media 2010: Differences in Data Between Nielsen, Hitwise
The Pew Research Center’s Project for Excellence in Journalism released its comprehensive The State of the News Media 2010 report Monday morning, and contained within was an interesting look at how different the top 20 news Websites were as listed by Nielsen and Hitwise.
PEJ wrote:
If one compares data from Hitwise, another online metrics firm, with that of Nielsen, there are some differences based on methodology. Hitwise tracks at the Internet-service-provider level, whereas Nielsen creates panels of users like Nielsen families.
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