Inspire A Buzz By Letting Your Customers Pay With A Tweet

Cyber Lion Grand Prix winner Pay With A Tweet, lets you put your product up for "sale" for social currency. If a customer tweets about your product, they get it for free, and you reap the promotional benefits of their tweet.

Want to build a buzz around your new book, song, movie, coupon or other product but don’t know where to start?  Why not “sell” your product for social currency—that is, for a tweet?  Cyber Lion Grand Prix winner Pay With A Tweet, lets you do just that—put your product up for “sale” for social currency.  If a customer tweets about your product, they get it for free, and you reap the promotional benefits of their tweet.

Pay With A Tweet came to life when Leif Abraham and Christian Behrendt of Innovative Thunder were looking for a way to promote their new book, Oh My God What Happened And What Should I Do? According to a case study video (embedded below), nobody really knew who Innovative Thunder was when they published the book and they were faced with the major challenge of promotion.  They say, “No one really knew who we were or how to find the book, so to promote it we decided to give away the book for free, as long as the person tweeted about it.”  From there, the idea for Pay With A Tweet was born.

The idea of Pay With A Tweet is simply explained on the company website.  “In today’s world the value of people talking about your product is sometimes higher than the money you would get for it.  ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network.  It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product.  Boom.”

Pay With A Tweet doesn’t only work with Twitter—you can also ask customers to “pay” by posting on their Facebook wall to tell all of their friends about you, your product and your brand.

Pay With A Tweet suggests their service for all types of people, brands and products—DJ’s can sell their latest mix for a Tweet, journalists can sell an article, authors can sell e-books, consumer brands can sell commercials, creatives can sell access to their portfolios, film directors can sell trailers and more.

I agree that this can be a great way to build a buzz, but is it possible that Pay With A Tweet is treading on dangerous territory?  Providing a product in exchange for a tweet could be considered a little bit spammy, and as more and more online content starts being available only in exchange for a tweet or a like, will our news feeds start being clogged up with updates that our friends and those we are following were forced to send out in exchange for content?

I think that it’s a great method for promoting valuable content, like music or an e-book that would cost money otherwise.  However, I hope that the service won’t be abused by content creators looking for a little bit of free promotion.  What’s your take on the Pay With A Tweet service?  Is it a great way to build a buzz or would you write it off as a spam tactic?  Please share your thoughts with us in the comments below!

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.