Owen Van Natta: What Is MySpace?

MySpaceLogo2.jpgMySpace CEO Owen Van Natta admitted the obvious in an email to employees, saying, “Our users don’t know if we’re a social portal, a music site, or an entertainment hub.”

The memo announced the departures of senior vice president of product Tom Andrus and managing director and senior VP of international Travis Katz; the promotion of general manager of Europe and Australia Rebekah Horne to succeed Katz; the addition of Katie Geminder as senior VP of user experience and design; and the hiring of Mike Macadaan as VP of product.

From the email, which was obtained by TechCrunch:

As I’ve said before, simplifying and unifying our site is fundamental to our success going forward. MySpace should feel like one platform, not 15 sites loosely stitched together. We consider our diverse content offering a strength but too many logos and disorganized verticals makes the site difficult to navigate and creates confusion about our brand identity. Our users don’t know if we’re a social portal, a music site, or an entertainment hub. In the last week, we’ve made some small but meaningful site changes that will lay the groundwork to provide more clarity on our brand and business. Unifying MySpace is critical to how we define ourselves to the world. We’re beginning to start this process and I’d like to introduce two major hires to the product organization.