Ooyala Digs Deeper Into Facebook Video Analytics
Ooyala is taking aim at videos on Facebook again, but from the analysis side this time, announcing the release of Custom Analytics with Business Dimension Reporting.
Ooyala is taking aim at videos on Facebook again, but from the analysis side this time, announcing the release of Custom Analytics with Business Dimension Reporting.
The platform allows video publishers to log in via Facebook Connect and track exactly who is watching their content, down to demographics including age, gender, hometown, and interests.
Ooyala’s President of Products and Co-Founder Bismarck Lepe the company’s entire product line modular, allowing for simple customization.
He said providers of video content on Facebook can “segment their audience based on demographics and behavioral graphics tracked via Facebook Connect,” adding that the platform examines viewing behavior for individual videos, even going as far to separate those that appear “above the fold” on a website versus those that lie “below the fold.”
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