Only One-Fifth of Americans Use Online Dating Services

Although online dating services have seen increasing popularity, the majority of Americans are wary of finding love online.

online dating

online dating

A recent study by YouGov found that while more than half of Americans agree that it’s easier to find a date online than in a public place, and over one-third of them think that online relationships can last, only one-fifth of Americans use online dating services.

Only six percent of respondents admitted to currently using online dating sites or apps, and three in five said they never tried online dating and didn’t know anyone who had.

Online dating among people in the 35 to 54 age group — who once made up the largest percentage of dating app users (76 percent) — has dropped significantly. People aged 18- to 34-years-old are the most active group of users now (12 percent) — an age in which many people are looking for long-term partners.

online dating
source: YouGov

Nearly half of respondents share a belief that users misrepresent themselves via online dating sites or apps, which may be why more people are avoiding online dating. That, and the fact that nearly 30 percent of adults have admitted to cheating on their partners (44 percent say they’ve been cheated on by a significant other).

More divorced Americans date people they’ve met through dating sites and apps than singles or marrieds — 74 percent compared to 55 percent and 62 percent, respectively.

Fifty-eight percent of users have never used, and don’t intend to use, online dating services (that number is higher at 62.5 percent according to polling by market research company AYTM in October of 2013 and 89 percent according to a November 2013 survey by Apigee).

Dating apps like Tinder and Grindr surge in popularity during special events. Tinder saw a 400 percent day-over-day increase of new users in Sochi during the 2014 Olympic games. During the 2014 World Cup in Brazil, dating app Grindr — geared toward gay and bisexual men — has seen a 31 percent boost in open rates.

Special occasions such as Valentine’s Day and the Christmas holiday season evidence similar trends.

Other popular dating apps include Grouper (bring a friend), OkCupid, Down (formally “Bang with Friends”), TrintMe, Hinge, How About We, Are You Interested?, At the Pool and subscription-based Zoosk and