Omniture Adds Mobile Metrics to SiteCatalyst
Omniture just announced a significant release of the company’s Web analytics platform, SiteCatalyst. The new version, for the first time, includes mobile measurement tools so that marketers can get a broader view of site traffic. The new release will also give users mobile reporting abilities.
In a statement, the company said that demand for these kinds of metrics is already significant, and are expected to grow with the release of the new Apple iPhone 3G and other Web-capable cell phones.
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