As brands gear up for New York Fashion Week, many companies will harness the power of user-generated content. This shows fans and advocates that brands are listening to them, and allows the companies to show off the latest looks outside the runway.
Stackla put together an infographic showing the social stars of last year’s New York Fashion Week, as well as illustrating the importance of user-generated content. Stackla points out that millennials — that highly-coveted demographic — spend roughly 5.4 hours daily engaging with user-generated content.
For more insight, check out the infographic below.