Nokia to Capitalize on Moto Meltdown
It’s the old kick-’em’-while-they’re-down strategy: MocoNews writes that while Motorola is in full-blown panic mode, Nokia, its Finnish rival, sees a good opportunity at taking away market share in the U.S., where the American Motorola has been the traditional leader.
Nokia still has tremendous brand recognition here in the states, but it’s largely due to a legacy from ten years ago. While they’re number one in the world in handset sales, they’re only number four here in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in