Nokia CEO Explains Microsoft Deal
At the Mobile World Congress show in Barcelona, Nokia CEO Stephen Elop explained the rational for Nokia’s partnership with Microsoft. He basically said that Nokia did not chose Android because doing so would have concentrated too much market power with Google. Nokia is trying to make the smartphone market a three horse raise between themselves, Google, and Apple.
From what I read, it sounds like mobile carriers wanted Nokia to chose Microsoft over Google because they don’t want the smartphone market to come down to just two companies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in