Nielsen Social Content Ratings: NBC’s This Is Us Ruled Premiere Week

The debut of NBC series This Is Us sparked the most total interactions on Facebook and Twitter during premiere week, Sept. 19 through 25, according to Nielsen Social Content Ratings.

The debut of NBC series This Is Us sparked the most total interactions on Facebook and Twitter during premiere week, Sept. 19 through 25, according to Nielsen Social Content Ratings.

Nielsen said it measured some 83.2 million total social TV interactions on Facebook and Twitter related to sports, series and specials during premiere week, with a daily average of 11.9 million interactions from 6.1 million people.

Other findings from the Nielsen Social Content Ratings included:

Content authors were 54 percent female and 46 percent male, but females engaged with content at a higher rate, 64 percent.

While This Is Us captured the overall crown, the top two shows on Twitter during the week of Sept. 19 through 25 were E!’s Rob & Chyna and FX’s Atlanta.

Millennials and Generation X discussed TV on Facebook in equal shares.

Readers: Did any of the Nielsen Social Content Ratings findings surprise you?

Image on homepage courtesy of This Is Us Facebook page.