New Twitter Card Allows Marketers to Get Users' Contact Info
Twitter today rolled out an additional feature in its card format that allows marketers to obtain users' email addresses from within the Twitter stream.
Twitter today rolled out an additional feature in its card format that allows marketers to obtain users’ email addresses from within the Twitter stream.
A promoted tweet that employs the Lead Generation Card includes a button inviting users to sign up for an email list. When users click the button, their Twitter handle and associated email address are sent securely to the tweet’s sponsor.
“Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases,” wrote
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