New Site Caters To UGC Creators’s David Needle on assignment for WebNewser at the UGCX.

A Web site designed as a kind of clearinghouse for user generated content creators and producers, launched today in conjunction with the first show focused on UGC. went live today and was slated to be announced at the first User Generated Content Conference & Expo in San Jose, California. The conference, which runs today and Tuesday, is produced by and owned by Jupitermedia, parent company of will start off as an industry blog and directory, as well as a social network where producers of UGC can display information about themselves and the content they have produced. However, the creators of the site, said they have broader ambitions. Within the next year, they plan to make more useful to content producers by providing new ways to market, distribute, and sell their content. A release on the news said UserGenerated hopes to help spawn a new “User Generated Economy” enabling more UGC creators to realize revenue from what they produce.

“There are truly some great production tools, and loads of people with the skills to create different content,” said Chris Andrews, executive producer of,” in a statement. “That includes video of important or interesting events, short films, tweets, mobile broadcasting, photos, music, audiobooks, ebooks, and all that content being created around blogs and social networks.

“The issue is, what else can you do with the content once it has been created?”

Andrews noted popular UGC sites like YouTube are designed for distribution, not the creation of content. He sees as helping a transition from “User Generated Vanity” to the aforementioned, User Generated Economy.

“I’d like the person who created the content, to have the maximum flexibility over what they do with their creation,” said Andrews. “They own it.”

Separately, Andrews also launched today. The site is designed to be a resource and social network site for anyone interested in ebooks and the new generation of ebook players such as Amazon’s Kindle and the Sony Digital Reader.