Netflix’s First Acquisition Is Comic Book Publisher Millarworld

Mark Millar is the creator of Kick-Ass, Kingsman and Wanted

The streaming service will turn Millarworld titles into Netflix Originals. Sources: Millarworld, Netflix
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Netflix has acquired the comic book publisher Millarworld, giving the streaming service a handful of new titles even as it continues to build out its Marvel world.

Today, Netflix announced the deal as its first acquisition, which gives it comic titles such as Kick-Ass, Kingsman and Wanted. Terms of the deal were not disclosed, but in a statement, the company said Millarworld titles will be turned into future Netflix Originals. The deal also lets Netflix bring Millarworld founder Mark Millar onboard. Millar previously spent eight years at Marvel, where he developed popular comic franchises such as Captain America and Logan. (Netflix pointed out that  Captain America: Civil War and Logan grossed $3 billion in global box office sales.)

“As creator and reinventor of some of the most memorable stories and characters in recent history, ranging from Marvel’s The Avengers to Millarworld’s Kick-Ass, Kingsman, Wanted and Reborn franchises, Mark is as close as you can get to a modern-day Stan Lee,” Netflix chief content officer Ted Sarandos said in a statement. “We can’t wait to harness the creative power of Millarworld to Netflix and start a new era in global storytelling.”

From the beginning, Millardworld, which Millar runs with his wife, Lucy Millar, the company has created 18 franchises, some of which have helped bring in almost $1 billion in global box office sales. Netflix has been on somewhat of a comic-inspired binge of late, having already produced popular shows for Marvel characters like Jessica Jones, Luke Cage and Daredevil, with a second season of Jessica Jones already in the works.

“This is only the third time in history a major comic book company has been purchased at this level,” Millar said in a statement. “I’m so in love with what Netflix is doing and excited by their plans. Netflix is the future, and Millarworld couldn’t have a better home.”

@martyswant Marty Swant is a former technology staff writer for Adweek.