Netflix iPhone App Users Can Share What They’re Watching Directly to Instagram Stories

The default art can be customized with stickers, comments

Straight to Stories Netflix
Headshot of David Cohen

Netflix and chill … and add it to Instagram Stories while you chill.

People using Netflix’s iPhone application now have the option of sharing what they’re watching directly to Instagram Stories without leaving the Netflix app.

The feature is available to iPhone users starting Tuesday, and it will be added to Netflix’s Android app somewhere down the line.

When the feature is used, Netflix’s default art for the title being shared will appear in the Instagram Story, but users can customize it with options from the photo- and video-sharing network including stickers and comments.

Clicking on the Netflix content shared to Instagram Stories will enable people on Instagram who also have the Netflix app installed to go directly to the movie’s or show’s page in the Netflix app.

A Netflix spokesperson said, “We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch.” David Cohen is editor of Adweek's Social Pro Daily.