Nearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019

According to a new report from event management platform Bizzabo

The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more marketers to turn to live events.

Event management platform Bizzabo surveyed more than 1,000 brand marketers for its Event Marketing 2019: Benchmarks and Trends Report, and it found that 41 percent of them considered event marketing to be their top marketing channel—up 32 percent year-over-year and ahead of content marketing (27 percent), email marketing (14 percent) and social media (6 percent).

However,

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