The NBA Season Tips Off Tuesday Night, and Twitter Is Ready

There have been nearly 76 million NBA-related tweets since the end of the NBA Finals in June

King James, indeed Twitter
Headshot of David Cohen

Twitter is lacing up its high-tops for the tipoff of the 2017-18 National Basketball Association season Tuesday night.

The social network launched hashtag-triggered emojis for all 30 clubs in the league, as well as special NBA emojis for #NBA and #NBATwitter.

Exclusive Twitter livestreamed shows The Starters Twitter Show and The Warmup will return to the social network for the 2017-18 season.

The Starters Twitter Show will livestream on and @NBA every Tuesday at 11 a.m. ET during the regular season, hosted by J.E. Skeets and Tas Melas, along with contributors Trey Kerby, Leigh Ellis, Matt Osten and Jason Coyle.

Weekly NBA pregame show The Warmup will stream live from Turner Studios’ social content studio Thursdays at 7:30 p.m. ET via and @NBA starting Oct. 19. The Warmup combines basketball, lifestyle, music and pop culture, and it is hosted by sports and entertainment commentator Ben Lyons and emcee, DJ and sports personality Ro Parrish.

T.J. Adeshola, who works on sports partnerships for Twitter, said in a blog post that there have been almost 76 million NBA-related tweets since the end of the NBA Finals in June, adding that the most-tweeted-about moments during the offseason were:

  1. Reports surface that the Cleveland Cavaliers traded Kyrie Irving to the Boston Celtics for Isaiah Thomas, Jae Crowder, Ante Zizic and a draft pick.
  2. President Donald Trump uninvites Stephen Curry to the White House after Curry says he is undecided about attending with the NBA champion Golden State Warriors.
  3. The Indiana Pacers trade Paul George to the Oklahoma City Thunder.
  4. Gordon Hayward signs with the Celtics.
  5. News that Irving wants to be traded is leaked to the media.

The most-followed teams on Twitter are:

  1. Los Angeles Lakers
  2. Warriors
  3. Miami Heat

The most-followed players are:

  1. LeBron James
  2. Kevin Durant
  3. Curry

The most-mentioned players from June 14 through Oct. 10 were:

  1. James
  2. Irving
  3. Curry

And the most-mentioned players from June 14 through Oct. 10 who changed teams during the offseason were

  1. Irving
  2. George
  3. Dwayne Wade David Cohen is editor of Adweek's Social Pro Daily.