National Geographic is celebrating the arrival of 2020 on Instagram.
Four of Nat Geo’s Instagram accounts (the main National Geographic account, National Geographic Travel, National Geographic Adventure and National Geographic Your Shot) will share pictures of New Year’s Eve celebrations taken by its photographers around the world. These four Nat Geo Instagram accounts have a combined follower count of around 175 million users.
The campaign aims to share a “realistic view” of New Year’s Eve celebrations. The photographers who wish to participate weren’t given any restrictions or requirements related to the photos they capture.
Two example photos from the campaign are embedded below.
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