Mucinex: Being Boring Is an Act of Heroism During the Covid-19 Crisis

Illustrator Noma Bar is adding his touch to an Instagram campaign

Bar will continue to create and share new illustrations and stickers via Instagram throughout the month Mucinex

Mucinex teamed up with creative agency McCann New York, McCann Health New York and award-winning illustrator Noma Bar on a content series on Instagram that emphasizes the importance of social distancing.

Bar is creating a series of social superhero illustrations and Instagram stickers to reinforce the idea that while staying home may be boring, doing so makes people superheroes alongside first responders, healthcare workers and other essential employees who are risking their lives during the coronavirus pandemic.

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Bar will continue to create and share new illustrations and stickers via Instagram throughout the month, and Mucinex said top influencers will help spread his work via Instagram Stories.

Mucinex vice president of marketing Claudine Patel said, “The science shows that staying in isn’t exciting, but it does save lives. So much more than simple words, these vivid and original visuals invite consumers to show off their superhero creds by donning capes and masks and have more fun while performing mundane tasks, such as vacuuming, making a sandwich or simply taking a nap.”

She added, “With the weather warming up across the nation, there is great temptation to give up our boring routine, but in reality, we should be fighting back by embracing these mundane life-saving techniques with an added dose of fun. Bar’s clever illustrations help translate the contradiction of being a #boringhero in a powerful, spirited and fun way, and we are proud to partner with him to provide inspiration for staying home and staying safe.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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