MTV Launches Second Mobile Music Service
Two years after launching iTunes competitor Urge, with Microsoft, MTV Networks is now canning Urge in favor of a new partnership with Real Networks, AdAge is reporting.
According to the article, the new Rhapsody America service will allow users to download MP3 files to their PC for 99 cents. But unlike the iPhone or Zune, which require connection to a PC, “users will be able to purchase music for their Verizon V Cast-enabled phones on-the-go — meaning they can hear the latest Justin Timberlake song on their phone directly without having to plug anything into their computer first.”
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