MTV Builds Viral App for New Reality Show
While traditional media companies initially struggled with how best to utilize Facebook, their understanding of the Facebook ecosystem has improved in reaching their audiences during the past few months.
Most recently, the Viacom-owned MTV worked with Vitrue, a social media agency, to create a new Facebook app for College Life, the network’s new reality show. In the College Life show, MTV provides students with cameras so they can chronicle their day-to-day lives without the interference of producers or directors, who can cause “reality” shows to look staged.
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