More Than Friends, Social Media is Increasing for Business
Donna Farrugia, executive director of The Creative Group. "Whether it's Facebook, Twitter or Google+, people are finding social networks useful for expanding their professional contact base, mining information that can help them in their careers, and showcasing their strengths and industry expertise."
Facebook may be where you catch up with friends, but a new survey by The Creative Group confirms it’s increasingly a place for business. Close to half, 46 percent, of advertising and marketing executives interviewed said they currently use Facebook for professional purposes. Fifty-six percent of respondents expect to take advantage of this social network for business in the next three years.
When respondents were asked to estimate what percentage of their Facebook friends are business or professional contacts, the overall average response was 21 percent.
“Chances are, nearly everyone you know — from your dentist to your colleague — is a part of at least one online community,” said Donna Farrugia, executive director of The Creative Group.
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