More Details Emerge on Tribune Digital Reorganization

Tribune updated its staff via an email memo about the ongoing reorganization of its Tribune Digital unit sent by Tribune Digital executive vice president Don Meek and shared by the Chicago Tribune‘s Tower Ticker:

We will be well-served by narrowing the scope of our activities to improve quality and speed to market to deliver a higher (return on investment) from our development efforts. The importance of digital solutions has never been more significant and relevant to Tribune Co. than it is today.

Tribune Digital’s principal responsibility is to develop high-value, market-driven programs and products that are responsive to the business units’ needs. This includes an ongoing assessment of marketplace trends and the development of leading-edge, innovative products and services.

These strategic priorities require us to continue refining the alignment of our resources and capabilities with our objectives for 2011. As a result, several employees will be leaving the organization.

While we will be a leaner organization, we will deliver with better pace the high-value products and services that Tribune Co.’s business units need to achieve their digital revenue forecasts.

According to Tower Ticker, Meek also said Tribune Digital would narrow about 50 different projects “to fewer than 10 core initiatives,” and the affected employees leaving the company include senior vice president of products and outside services Linda Schaible, executive VP of products and solutions Mike Glickenhaus, and VP of interactive marketing Tim Dukes.