Mobile shopping app Shop O Lot updated with purchase intent data

Mobile shopping app Shop O Lot has been updated to provide better recommendations for products in its supported stores, based on items users already like. The app’s “purchase intent data” was created to analyze which items a shopper is most likely going to want to purchase, with the Shop O Lot app then providing promotions and discounts for those items within the app.

[contextly_sidebar id=”12270f6c8dc646ae2dd0b020db2a4b27″]The Shop O Lot app allows users to browse deals at a variety of retailers, including Target, Macy’s, Best Buy, Nordstrom, Sears, Toys R Us, Crate and Barrel, Forever 21 and Kohl’s. When creating an account, the app allows users to mark the item categories they’re most interested in, like electronics or clothing, and then tailors those store pages with items in those categories.

As users continue to use the Shop O Lot app, the app itself becomes smarter, providing better recommendations based on items that users have favorited. Once they’ve entered a supported store, users can fire up the Shop O Lot app to receive discounts or deal information for that store, and even scan item barcodes to be shown recommendations for similar items.

“Most shopping apps use GPS as the only means for targeting a user or the user’s actual purchases to determine future recommendations, forgoing the key component of personalization,” said Bob Pack, Shop O Lot Founder and CEO, in a company statement. “Shop O Lot goes beyond mere geolocation to reach shoppers, focusing heavily on purchase intent information for real-time recommendations, before the purchase takes place.”

Shop O Lot offers support for more than 20,000 retail locations nationwide, and allows users to share their most wanted items with other users to offer a not-so-subtle hint for gift ideas during the holiday shopping season. Shop O Lot is now available to download for free on iOS and Android.

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