Black Friday Versus Cyber Monday in Social Media Mentions
This year’s Cyber Monday sales saw the largest online spending days on record, but the tipping point might also be in the overwhelmingly positive consumer attitude towards Cyber Monday vs. Black Friday.
Social media analytics by CAS revealed that Black Friday received more mentions, but Cyber Monday decisively won consumer favorability. Cyber Monday shoppers also value price, time, convenience, and customer service. Click below to see the rest of the survey graphics.
The survey was “tracked using SAP
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