Mobile Media to Top $64 Billion by 2012

As a follow-up to our post about the $5 billion mobile advertising projection for 2012, RCR Wireless News said that the entire worldwide mobile entertainment market (the whole thing, not just advertising) will grow from about $20 billion last year to more than $64 billion by that same year, driven by music, games and mobile TV, according to a new report from Juniper Research.

Mobile music will remain the largest sector within the mobile entertainment industry, growing from $9 billion last year to $17.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in