10 Brands Doing an Amazing Job on Social Media

Many sites these days are quick to point out when businesses make mistakes on social media, but it’s also a great idea to look to some companies doing a fantastic job on social media.

Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it’s also a great idea to look to some companies doing a fantastic job on social media, and trying to derive some inspiration from their success.

This post details how 10 top brands have created a unique social media strategy, and at the end includes an infographic generously provided from infographic creation tool Venngage that allows you to vote on who you think is doing the best job on social.

Denny’s—embracing the weird

For lack of a better word, Denny’s social media presence is … different. “America’s Diner” is perfectly content to say whatever it likes on social media, even when it doesn’t really pertain to its products. The company’s social media posts are silly, fun and never sound as if there was any corporate planning involved—which is likely what resonates with the younger audiences, making Denny’s a fan favorite for the younger generation.

Oreo—creating amazing content

If you follow Oreo on social media, then the brand’s addition to this list should come as no surprise to you. Oreo must have an entire crew of designers on standby because it’s constantly churning out fresh, relevant content on its social sites. One of the brand’s best campaigns played out during Halloween of 2013, when Oreo created a Vine video series spoofing classic horror films featuring cookies.

Netflix—understanding its audience

It may be because Netflix has a plethora of data on its users, but it really seems like the company understands who its social audience is. Whether it’s a famous quote from one of its available titles, or a gif that summarizes how most of us feel about the video streaming site, Netflix continues to create content that resonates with users.

Pampers—nurturing its target market

The diaper company doesn’t just use social to market its product–it uses it to create a community of soon-to-be parents who can come together to share advice, feelings and memories. It’s working well for Pampers, too—can you imagine seeing this face and hitting the unfollow button?

Charmin—making the best of it

Let’s be honest: Not every product can be as glamorous as Grand Slams, cookies and streaming TV shows. But Charmin doesn’t think this is any sort of excuse for not creating a killer social media marketing strategy. The toilet paper company came up with a brilliant way to combat a mundane product with its #TweetFromTheSeat campaign, which asked users to send Tweets whenever they were … well, you know.

GrubHub—satisfying customer cravings

GrubHub knows just how to get its customers salivating over its products. Some people take pictures of their food before they eat, but GrubHub makes art out of it. It’s a completely understandable tactic for the company. Wouldn’t you take pictures of your products if they looked nearly as good as this?

Dove—inspiring people globally

Dove has a beautiful goal when it comes to social media. As read from the company’s Twitter bio, “Dove is committed to helping women realize their beauty potential by creating products that deliver real care.” That’s not just a nice tagline, either–Dove is constantly creating content aimed at making women truly feel good about themselves.