Publishing News

Meredith Offers Extended Ad Guarantee Due to COVID-19

The publisher retools a long-tested ad program

Green background with issues of Real Simple, People and Better Homes & Gardens
Meredith has offered a print sales guarantee for years and has experimented with extending that before.Meredith
sara.jerde
By Sara Jerde

As print advertising dollars continue to dry up amid COVID-19, publishers are going back to the drawing board for programs they can offer buyers to sweeten the deal.

Meredith, the publisher of magazines such as People, Better Homes & Gardens and Real Simple, will offer a new print guarantee program to advertisers who buy a minimum of five ads in two of the publisher’s brands running in issues from May through December. The guarantee: that readers will take action.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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