Media Execs Wax Lyrical About That Elusive 'Convergence' Concept
We’ve been hearing the word “convergence,” as it applies to the combination of traditional and digital media, for many years now. It appears it’s finally happening, though everyone still has different ideas about how to take advantage of it.
This AdAge article asks three media execs how ready their agencies are for convergence. Their answers are heavy on philosophy and light on specifics, which is fine, except that we’d really like to know when we’re going to be able to watch an entire season of 24
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