Maybe the Problem With Mobile TV is Too Much Choice
It sounds crazy, given that we’ve barely gotten started with mobile TV on our cell phones. But media columnist Steve Smith might have a point in this latest Mobile Insider column.
It’s hard enough to plug through your phone’s menu system to begin with, much less sort through umpteen different V CAST television clips you’re not interested in just to find the one you want to see. Moreover, live television means – of course – commercials, which is probably not what you want to tune in to when you’ve got a few spare minutes.
Smith
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in