DigitalMarketing & eCommerce Agency Definition 6 Acquires Leach CommunicationsBy Joe Ciarallo|December 15, 2009ShareBy Joe Ciarallo|December 15, 2009ShareAtlanta-based marketing & eCommerce focused agency Definition 6 has acquired NY-based PR agency Leach Communications, the company announced today. The move is aimed at positioning Definition 6 as a full service agency.Alfred Leach, founder and president of Leach Communications, will lead Definition 6’s National Public Relations & Communications practice. Leach itself already offers diversified services including website design and development and advertising services.Definition 6 founder and CEO Michael Kogon [pictured] said the expansion into PR enables the agency to tear down “the marketing and communications silos that confront traditional agencies and often impede their ability to deliver truly integrated solutions.”Definition 6 was founded in 1997 and has worked with clients including La Quinta Inns & Suites, Coca-Cola, VeriFone, and Cox Enterprises, Inc. Leach Communications was founded in 2001 and has worked with clients including The New York Times, IMD Business School, China Telecom Americas, Enalasys and Fast Company.RELATED: Former CNN Journalist Charles Feldman Joins Leach Communications Adweek Adweek