Manhattan PR Firm Kekst & Co. To Be Acquired by Publicis
Financial PR powerhouse Kekst & Co. has agreed to be acquired by marcom behemoth Publicis Group SA in an all cash deal.
According to the Wall Street Journal:
The 70-person firm, run from a small office off Madison Avenue, agreed to sell itself to a giant of publicity and advertising, France’s 43,000-employee Publicis Groupe SA. Terms of the all-cash deal were not disclosed, which left the firm’s rivals speculating the price was somewhere in the range of $100 million to $200 million.
Financial
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