Magazine Reading on Cellphones Expected to Rise
AdAge is reporting that the consulting firm Deloitte found that every generation — from young millennials (ages 13 to 24) to Generation X (25 to 41) to baby boomers (42 to 60) and older “matures” (61 to 75) — enjoys reading print magazines.
“Almost three-fourths of all consumers choose to read [print magazines] even though they can find the same information online,” the AdAge report said. “There is also a greater receptivity overall to print ads compared with internet ads, the firm found.”
The
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