MacShane: Location-Based Services Key to Mobile Marketing
Investment bank guru Nick MacShane, founder of Progress Partners, has an opinion piece on MediaPost about the state of mobile marketing. He says something that’s been a recurring theme—the idea of how location-based services can provide new opportunities for advertisers, even as the technology is just short of mainstream acceptance.
“As the effectiveness of traditional mobile banner ads begins to diminish, consistent with current online trends, advertisers are likely to turn to more targeted messages that location-based mobile advertising can provide,” MacShane writes.
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