Lufthansa Begins Boarding ‘DM Destination’ Contest on Instagram

Potential travelers are encouraged to #SayYesToTheWorld

Lufthansa kicked off its #SayYesToTheWorld DM Destination contest on its Instagram account.

Starting Monday, the airline will post images of nine “surprising” international locations that it flies to—including Amsterdam, Cairo and Tel Aviv—and Instagrammers can send messages to @lufthansa_usa via Instagram Direct explaining why they want to “say yes” to that destination.

Representatives from Lufthansa will then review all of those DMs and judge them on creativity, originality and connection to the destination, and the winner will receive two round-trip premium economy tickets to that destination, booked via Instagram.

Lufthansa said in a release that 48% of Instagram users rely on photos and videos on the platform to help them choose their next travel destination.

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