Localytics Secures $35M, Will Introduce Predictive App Marketing
The funding will help Localytics strengthen its predictive intelligence capabilities, which help customers boost user engagement and retention.
Localytics, an app marketing and analytics company, has today announced it has raised $35 million in Series D funding, taking the company’s total investment to $60 million. The round was led by new investor, Sapphire Ventures, with participation from existing investors, Foundation Capital and Polaris Partners.
Localytics will use the funding to improve and strengthen its predictive intelligence capabilities, which allow customers to improve user retention and engagement in web and mobile apps.
Raj Aggarwal, CEO of Localytics, said in a statement:
Companies are struggling to keep up with the growth of apps.
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