Localytics: 76% of Users Abandon Retail Apps in First 30 Days
New data from Localytics highlights the challenge developers of retail and e-commerce apps face in retaining users.
While online and mobile shopping continues to grow, developers of e-commerce apps are facing a large challenge when it comes to retaining users over the long term. New data from Localytics, an analytics and marketing platform for mobile and Web apps, reveals retention for e-commerce and retail apps is lower than many industry averages.
In the U.S., 67 percent of retail app users will leave an app altogether (or ‘churn’) in the first month. This figure increases to 81 percent of users by the third month of an app’s download.
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