LivingSocial: Use The Publisher to Mitigate a Drop in Users
This afternoon LivingSocial published a white paper giving their lessons learned from building successful applications on the Facebook platform. The argument presented in the company’s white paper is that if developers take advantage of the profile publisher, “the recent losses in page views and engagement” resulting from the new site design “could be mitigated”.
I definitely agree and as Mark Zuckerberg emphasized at f8, Facebook is all about sharing. LivingSocial made what I consider an accurate assumption which is that users wouldn’t realize their applications had been moved to the “boxes” tab.
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