9 Lists of Key Social Media Advertising Tips from Advertising Week

Industry conferences tend to induce information euphoria as participants' brains become oversaturated with ideas, statistics and new contacts. I ended up with lots of lists after Advertising Week and the Social Ad Summit. Here are a few that may jog your memory if you were there or spark an idea if you were not able to attend.

Industry conferences tend to induce information euphoria as participants’ brains become oversaturated with ideas, statistics and new contacts. Divergent thinking takes over. “That was great and I know exactly how I’m going to turn it into the next big thing!” After the show, though, these inputs may become a bit more fuzzy and tougher to sort out than a week high stack of expense receipts.

I ended up with lots of lists after Advertising Week and the Social Ad Summit. Here are a few that may jog your memory if you were there or spark an idea if you were not able to attend. Sorry, I can’t tell you whether that new contact in Bump is the guy who has some really cool software or an inside track to World Series tickets.

5 Reasons Some Social Media Campaigns Succeed When Most Fail from Aaron Shapiro, Huge

  1. Authenticity – don’t try to trick the public
  2. Awareness that if it can go wrong, it will go wrong
  3. Speed – it matters
  4. Currency – being in tune with today’s ethos
  5. Free stuff needs to have value to the consumer

4 Words That May Have Been Overused at the Conferences

  1. Passion – referring to what it is about the consumer our advertising is trying to reach
  2. Silos – as in “breaking down silos” when referring to how our industry should be changing
  3. Organic – referring to the most effective social media connections
  4. Authentic – usually proceeds or follows “organic”

3 Observations About From MTV Generation Y – The First Generation Never to Have Known a World Without Digital Device Engagement

  1. Millennials have long umbilical cords – strong interdependency with parents continues even after they join the workforce
  2. “The Me Show” – growing up in a culture where every little leaguer gets a trophy, they are used to being the center of attention and co-creators of everything in their world
  3. Limits are bounded by an invisible fence – the word “no” does not always mean “no” to millennials

5 Tips on Social Media Marketing from Anna Banks, Organic

  1. Understand your consumers’ digital ecosystem – map it and define it
  2. Ask for advice, get feedback
  3. Make it easy to share
  4. Advocate for your consumers
  5. Drive alignment between CRM and social media teams

1 Big Way the Facebook Advertising Platform Gets It

  1. Structured to appeal to, not overthrow, the current advertising industry hierarchy

5 Suggestions for Seeing into the Future from Euro RSCG Worldwide‘s Fernanda Romano

  1. Watch the kids – they spend a greater percentage of their time in cyberspace and fantasy
  2. Watch the Japanese – a society with a more permeable membrane between cyber and real worlds
  3. Watch mobile – mobile apps are already replacing search
  4. Follow GeminoidRosie the Robot will come to life in a few years for about $500,000 a pop
  5. Stay stupid – don’t assume you know

6 Ideas To Ponder, Steal and/or Reject

  1. Marketing has become increasingly non-linear. Social media a great opportunity, but none of us is really as ready as we should be for what we have now.” – Pio Schunker, Coca Cola
  2. “The cost that people on Facebook pay is advertising.” – Mike Murphy, Facebook
  3. “My audience sits on the net all day. Traditional celebrities don’t have that kind of following.” – iJustine, YouTube Content Channel
  4. “It’s not about your social strategy. It’s about your total consumer conversation strategy.” – Anna Banks, Organic
  5. Social media metrics requires us to be, “part-actuary, part air traffic controller.” – Patrick McKenna, BMW
  6. “Is collective trust more important than caveat emptor in our global economy?” – Nancy F. Koehn, Harvard Business School

3 Archives of Conference Information

  1. MediaBistro Facebook Page – find Social Ad Summit presentations on the SlideShare tab
  2. Advertising Week WADV Radio – audio blogs and select session recordings
  3. Smart Marketing with Larry Weintraub – elements from Larry’s Social Ad Summit presentation

6 Best Posts About Advertising Week and the Social Ad Summit

  1. Day One – Social Times
  2. Day Two – Social Times
  3. Day Three – Social Times
  4. Day Four – Social Times
  5. Day Five (Social Ad Summit) – Social Times
  6. Advertising Week Hints at Better Times – Stuart Elliot and Tanzina Vega, New York Times

Got a list of your own? Please share! And many thanks to Anne Cayer and Susan Hua for some of the photos