Deflategate Inflates Patriots to Top NFL Team by Engagements

The Dallas Cowboys may be America’s Team, but “Deflategate” helped propel the New England Patriots to the top of the ListenFirst Digital Engagement Rating for the National Football League from Aug. 9 through Sept. 4.

The Dallas Cowboys may be America’s Team, but “Deflategate” helped propel the New England Patriots to the top of the ListenFirst Digital Engagement Rating for the National Football League from Aug. 9 through Sept. 4.

ListenFirst Media said its DER aggregates daily engagements from Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.

Instagram received much of the credit for the strong performance by the Patriots, with ListenFirst saying in an email to SocialTimes that a Sept. 3 photo of quarterback Tom Brady, with no caption, on the day Brady’s four-game suspension was overturned by a judge, tallied more than 100,000 engagements in 24 hours. Co-founder and co-CEO Jason Klein added:

Instagram has proven to be an effective tool for the NFL brand as a whole. During preseason, the NFL beat out brands such as Victoria’s Secret and Mercedes-Benz to earn its place as the leading brand on the channel. Teams within the organization are following their lead, keeping fans engaged beyond game day.

The top 10 NFL teams and their respective ListenFirst DER figures are:

  1. Patriots, 8,662,886
  2. Cowboys, 8,657,370
  3. Seattle Seahawks, 7,875,848
  4. Pittsburgh Steelers, 7,802,638
  5. Green Bay Packers, 7,136,316
  6. San Francisco 49ers, 6,980,984
  7. Oakland Raiders, 6,832,488
  8. Denver Broncos, 4,631,328
  9. New York Giants, 4,395,555
  10. Philadelphia Eagles, 4,194,616

And the top three clubs on each respective social network were:

  • Facebook: Cowboys, Steelers, Packers
  • Google+: Cowboys, Eagles, Washington Redskins
  • Instagram: Patriots, Seahawks, Raiders
  • Tumblr: Cowboys, Eagles, Redskins
  • Twitter: Cowboys, Packers, Eagles
  • Wikipedia: Patriots, 49ers, Raiders
  • YouTube: Raiders, Atlanta Falcons, Redskins

Readers: How did your favorite team fare?

Image courtesy of Shutterstock. David Cohen is editor of Adweek's Social Pro Daily.