LinkedIn Pushing Sponsored Updates By Opening Access to Company Page APIs
In a blog post today, LinkedIn senior product specialist Keith Cowing said that the social network for businesses is now providing marketers access to Company Page APIs through third-party apps.
In a blog post today, LinkedIn senior product specialist Keith Cowing said that the social network for businesses is now providing marketers access to Company Page APIs through third-party apps.
LinkedIn has partnered with Hootsuite, HubSpot, Spredfast, Adobe, Shoutlet, Percolate, Salesforce, and Sprinklr.
According to the announcement, this feature will allow marketers to publish Company Page content, as well as track conversations in real time, and view analytics through the Company Statistics API.
This news comes almost two weeks after LinkedIn announced it would be adding sponsored updates to users’ feeds.
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